Reference
K. Wu, B. De Schutter, J. Rezaei, and L. Tavasszy, "Decision analysis and
coordination in green supply chains with stochastic demand,"
International Journal of Systems Science: Operations &
Logistics, vol. 10, no. 1, p. 2208277, 2023.
Abstract
Consumer goods supply chains are intensifying their efforts to develop and
offer green products, in order to seize new business opportunities and improve
profitability. A specific type of green products concerns marginal and
development cost-intensive green products (MDIGPs), like electric vehicles. As
greening these products affects both marginal and development costs, their
design presents special challenges, especially within the context of uncertain
demand. This paper formulates the joint product pricing-ordering-greening
decision problem in the supply chains of MDIGPs and examines the impact of
demand uncertainty. A sequential game-theoretic framework is developed,
providing analytical expressions of the optimal solutions for the stochastic
model. A bargaining game on the wholesale price between supply chain members is
proposed to coordinate decisions. We compare the optimal decisions numerically
in the stochastic and deterministic cases and find that, although demand
uncertainty creates inefficiency in the green supply chain, it might positively
impact product greenness and prices. Given the impact of the unit-variable
greening costs of MDIGPs, we are able to identify cases where - contrary to
common belief - demand uncertainty does not always lead firms to reduce
greenness or increase prices.
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BibTeX
@article{WuDeS:23-004,
author = {Wu, Kailan and De Schutter, Bart and Rezaei, Jafar and Tavasszy,
L{\'{o}}r{\'{a}}nt},
title = {Decision Analysis and Coordination in Green Supply Chains with
Stochastic Demand},
journal = {International Journal of Systems Science: Operations \&
Logistics},
volume = {10},
number = {1},
pages = {2208277},
year = {2023}
}